Love ‘em or hate ‘em, Gainax has been one of the most important studios in anime for well over a decade. Many people point to their Neon Genesis Evangelion as the work that evolved the entire anime industry into what it is today. They went a thru a bit of downturn a few years ago but when Gurren Lagann aired, they signaled to the world that they’re still one of the top dogs.
Recently, they released a character single for Yoko, one of the characters to Gurren Lagann. A bit strange since the show aired two years ago and the second movie aired back in the spring but the song was good so I wasn’t complaining; after all, Marina Inoue is one of my favorite voice actors. I was surprised when further reading brought to my attention that Gainax did an animated music video for the song. Score!!
There’s still so much you can go with the Gurren Lagann universe and I’d love to see whatever Gainax would do with the property from a alternate telling as a school-life series to a straight sequel featuring an old Simon. So, I eventually tracked down a copy of the video to watch and just loved it. A suitable amount of screen caps follow below but before I get to them, I wanted to get to why I think this will be the next big step in anime. Namely, I now can’t imagine releasing a music CD without something similar. I think Gainax has permanently raised the bar and will force the others to follow suit.
Of course these videos wouldn’t have to be exactly the same thing but you could construct a video that would tie into the show nicely. For example, K-ON! could have a video set up to mimic a live concert dvd for the opening and closing songs; for Clannad’s dango song, we could watch a video with Nagisa, Tomoya, and Ushio doing happy family events; the opening and closing songs to Sengoku Basara could have sweet new fight scenes of opponents that didn’t fight in the show but you’d love to see fight anyways; for the recent Hayate character cover CD, it would have been cool if for Hinagiku’s cover of Cruel Angel Thesis, it had the Hayate characters replicate the Evangelion opening and scenes from the show. The possibilities are endless because the animators aren’t constrained to keep within the show’s storyline.
I hope that the licensors of the anime will bring this CD/music video over as well – I’d love to buy it but my current cash flow prevents me from spending a ton of money importing it. And now, as promised are a bunch of screen shots.
edit: jedko, I don’t mind answering your question. I’ll embed a copy or you can try here.